Training Software Provider BridgeAthletic Acquires Game Plan

Strength and conditioning software provider BridgeAthletic is expanding its offerings following the acquisition of learning management system-maker Game Plan, the companies announced Tuesday.

BridgeAthletic helps trainers and coaches develop personalized routines for their athletes. The software boasts roughly 10,000 clients, including clubs in every major pro league. Among the features utilized by staffs are remote training options, advanced progress tracking and motivational offerings that display workout leaderboards in team facilities. The San Francisco-based company has also recently focused on creating tools for private trainers. In 2017, BridgeAthletic partnered with performance center EXOS to help the facility—best known for preparing NFL draft prospects—distribute workout information more widely via online training videos.

Game Plan has spent more than a decade putting together online training modules geared towards athletes, with topics ranging from nutrition to brand-building to sexual violence prevention. Adding Game Plan’s functionality, BridgeAthletic hopes to offer “an even more holistic and personalized athlete development journey,” according to the company.

“We believe that combining training and education into one platform will be the game-changing experience our industry is seeking,” BridgeAthletic CEO Fadi Zoghzoghy said in a statement, “enabling athletes worldwide to enhance their performance.”

The deal was facilitated by strategic growth capital from Leonard “Buck”, Max and Axel Wessell’s Colorado-based family office W3. All three have ties to the high-level competitive wrestling world, while Max has served as board chairman for Game Plan.

“By leveraging Bridge’s best-in-class technology resources with our industry-leading online learning capability, we can create the next generation of performance experiences for all,” said Mike Banville, the former CEO of Game Plan who will now be president of that group while also serving as an SVP for BridgeAthletic.

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